Francesca Marie Cwynar 

phone: 201.704.7921 | email: francesca.hemsey@gmail.com |  portfolio: www.pensivefoodie.com 

Education

9/07-5/11     Georgetown University: McDonough School of Business, Washington, DC
Bachelor of Science, Business Administration. Graduation: 5/2011, cum laude
Concentrations: Marketing and Entrepreneurial Management. Minor, Italian 

Experience

(present)  Pensive Foodie, Woodland Park, NJ  Freelance Writer and Content Strategist

Strategize with small local businesses to formulate appropriate digital content strategy. Implement marketing strategy across web, print and social media platforms. Miscellaneous writing assignments, with an emphasis on food and culture.

3/13- 11/14 present  Look North Inc., Montclair, NJ   Digital Strategist

Manage and schedule workflow for Web Design and Development projects, as intermediary between technical/design teams and the clients. Allocate responsibilities to stakeholders, schedule milestones, and monitor deliverables for quality and correctness. Draft website documentation for end user, plan proposals, and deliver project statuses. Lead client Discovery sessions and content management system trainings. Maintain client websites as needed with basic image production, HTML editing, and content entry.

 6/12- 2/13        I.L. Creations, Rockville, MD   Marketing Manager

Maintained cyclical marketing promotions for 22 GSA, federal, and retail café locations throughout the Maryland, Virginia, and DC metropolitan area. Developed marketing materials including fliers, newsletters, and miscellaneous publications. Liaised with vendors for vendor samplings, product implementation, and marketing plan execution. 

 10/11- 6/12      Michel Richard Citronelle / The Latham Hotel of Georgetown, Washington, DC    Marketing and Sales Associate

Coordinated contracts acquired by sales team, ensuring all specifications were met. Organized interdepartmental communication pertaining to corporate, social, and government group clients. Maintained RFP tracking models and sales metrics to monitor behavior of group sales department. Provided administrative support to Director of Sales and Marketing, as well as Director of Revenue. Managed press inquiries and requests for hotel and restaurant as directed.

 12/10-5/11       Filomena Ristorante, Washington, DC    Catering Coordinator

Provided guests with pleasantries and a smooth dining experience at one of DC's most prominent Italian restaurants. Facilitated communication between customers and management. Developed catering business model with Executive Director and instituted improved workflow. Edited copy for marketing materials and menus.

Volunteerism

0/07-present  Best Buddies International ©

Engage men and women with intellectual disabilities by promoting one-to-one friendships, fostering societal inclusion, and advocating for equity in the workplace.

I bolstered the mission of Best Buddies on university campus. Formulated plans for effective leadership development including retreats/reflection dinners. Allocated budget/resources to create social opportunities for community. Implemented best practices for Georgetown chapter, including campus outreach and fundraising. Transitioned new leadership into executive board positions.

Technical and Language Skills 

  • Computer Skills: MS-DOS Windows, Microsoft Office: Word, Excel, PowerPoint, Expressions, Access
  • Apple Software proficient
  • Advanced Italian (speaking, reading, writing, comprehension)
  • Advanced writing, editing, speaking, and organizational skills
  • Working knowledge of HTML/CSS 
  • Basic understanding of Adobe Creative Suite
  • Data entry and manipulation