Francesca Marie Cwynar 

portfolio: www.pensivefoodie.com 

Education

9/07-5/11     Georgetown University: McDonough School of Business, Washington, DC
Bachelor of Science, Business Administration. Graduation: 5/2011, cum laude
Concentrations: Marketing and Entrepreneurial Management. Minor, Italian 

Experience

5/20-present  Ethan & the Bean, Little Falls, NJ  Community Manager

Devise and deliver recreational and vocational programming. Execute marketing and public relations strategy across web, print and social media platforms. Establish relationships in the community to increase quality of life of individuals in our programs and beyond.

7/11-present  Pensive Foodie, Woodland Park, NJ  Freelance Writer and Content Strategist

Strategize with small local businesses to formulate appropriate digital content strategy. Implement marketing strategy across web, print and social media platforms. Services include copywriting for social and web, public + media relations, reputation management, recipe development and editing, as well as photography.

10/19-4/20 SMITH, Asbury Park, NJ Director of Communications
11/18-10/19 Digital Platform Manager

Managed internal and external communication across all owned platforms (web, email, social, e-commerce) across four hospitality brands. Developed programming with strategic and community partners. Managed in-house public and media relations. Developed Community Relations department and established Corporate Social Responsibility practice.

12/17-12/18 Bullfrog+Baum, New York, NY  Senior Community Manager
3/17-12/17  Community Manager

Created and managed content calendars for all social media clients. Conceptualized and led content gathering sessions. Ongoing community management and strategy development. Cooking, photography and styling for client photoshoots. Client management.

6/15-3/17          Everas Community Services, Somerset, NJ  Development Coordinator

Developed enriching programming for adults with intellectual and developmental disabilities including opportunities for community inclusion, recreation, and skill building. Assisting in planning and execution of special events. Developed content for and monitored agency social media platforms. Designed marketing collateral.

3/13- 11/14         Look North Inc., Montclair, NJ   Digital Strategist

Managed and scheduled workflow for Web Design and Development projects, as intermediary between technical/design teams and the clients. Allocated responsibilities to stakeholders, scheduled milestones, and monitored deliverables for quality and correctness. Drafted website documentation for end user, planned proposals, and delivered project statuses. Led client Discovery sessions and content management system trainings. Maintained client websites as needed with basic image production, HTML editing, and content entry.

 6/12- 2/13        I.L. Creations, Rockville, MD   Marketing Manager

Maintained cyclical marketing promotions for 22 GSA, federal, and retail café locations throughout the Maryland, Virginia, and DC metropolitan area. Developed marketing materials including fliers, newsletters, and miscellaneous publications. Liaised with vendors for vendor samplings, product implementation, and marketing plan execution. 

 10/11- 6/12      Michel Richard Citronelle / The Latham Hotel of Georgetown, Washington, DC    Marketing and Sales Associate

Coordinated contracts acquired by sales team, ensuring all specifications were met. Organized interdepartmental communication pertaining to corporate, social, and government group clients. Maintained RFP tracking models and sales metrics to monitor behavior of group sales department. Provided administrative support to Director of Sales and Marketing, as well as Director of Revenue. Managed press inquiries and requests for hotel and restaurant as directed.

 12/10-5/11       Filomena Ristorante, Washington, DC    Catering Coordinator

Provided guests with pleasantries and a smooth dining experience at one of DC's most prominent Italian restaurants. Facilitated communication between customers and management. Developed catering business model with Executive Director and instituted improved workflow. Edited copy for marketing materials and menus.