For over eight years now, since the birth of her twin girls, Angela Shafer has been helping people create memorable occasions. Invitations, party favors, candy buffets and decadent desserts are the heart of her business. She has mastered the cake pop, made her fair share of diaper cakes and diaper tricycles, crafted a fully edible version of nearly every Disney icon adored by children, and planned as well as executed themes and decor for celebrations ranging from Bar Mitzvahs and weddings to birthdays and baby showers. Recently, Angela opened 2Sweet's doors in Woodland Park, NJ, transitioning from a home based business to a retail location and party planning haven.
As a cake pop lover and fond of all things handmade, I am grateful to have a store like this in my hometown. I am also overjoyed for Angela and her loved ones, for a selfish reason. She is my cousin and having an entrepreneur in the family means two things: 1) She is an inspiration to anyone who hopes to turn a passion into a sustainable living. 2) Our family gatherings always have the best treats. Duh.
Paramount to her business success is Angela's ability to heed the wishes of her clients and incorporate their style into a deeply personal, innovative solution. She made my graduation from high school memorable with Georgetown themed invitations. Blue and orange cake pops made a perfect gift for a dear friend, a die-hard Mets fan. This fortieth birthday screamed the eighties, every single detail. 2 Sweet facilitates moments that are not easily forgotten.
Angela began with some basic materials in her home, baking savvy inherited from her talented mother, moral family support, and a vision. Since 2Sweet's inception, Angela has built a following of customers and admirers through resilience, creativity, and a need for very little sleep. The finest bi-product of her entrepreneurialism - the example she has made for her young daughters.
Have a look below at some noteworthy 2Sweet moments and please consider casting your vote for 2Sweet in the Best of New Jersey 2014 .